Electronic Sign Advertising – Do You Need an Electronic Message Center?
Drive through any major business district or along a freeway or other major thoroughfare, and you’ll see a wide variety of electronic sign advertising. The bright colors and moving images or scrolling text of these digital signage systems call attention to many different types of businesses or organizations.
What about your own business? Do you need an electronic message center to catch the attention of passersby and potential customers?
There are many options to choose from. Whether you opt for a scrolling text message or a full-motion video, there are animated LED or LCD signs available to fit just about any need or location. Electronic message centers are truly effective attention-getters.
Studies have shown that people are more likely to remember a colorful animated sign than a static billboard. This translates into increased traffic and increased sales. Also, because the electronic sign’s message can be easily changed, passersby won’t get tired or bored with seeing the same message over and over and eventually begin to ignore it. The message will always be new, and an engaging display that changes frequently is more likely to catch the eye than a non-mobile sign. A sign that changes periodically or cycles through a series of messages provides a fresh visual presentation at each change, making it more memorable than one that remains the same.
It’s been said that the moving images or scrolling text of electronic sign advertising can be distracting to automobile drivers passing by. However, research has shown that this has not been the case.
Here are some important things to keep in mind when considering installing an electronic signage system: There are some states that prohibit the use of animated billboards. Some limit the timing of these signs. Plus, a lot of states have banned the use of any flashing red lights on electronic message boards because they are deemed too distracting. So, if you are considering the purchase and installation of digital signage, do your homework first – check to see what your state will allow and will not allow.
Also, different states have different requirements regarding such things as sign size, materials, illumination, placement and installation. Cities, too, may have sign restrictions that you must take into consideration. You should also check out any local or state zoning laws before making your final choice of signage system.
It’s true that costs are higher for electronic message boards than for standard billboards. On the other hand, improved technologies are continually bringing those costs down and making this type of sign more affordable than ever. Also, a more noticeable sign is more likely to bring in more business, which in turn results in increased sales of your products or services.
Whether your company is located along a freeway or other major roadway, electronic sign advertising can set your business apart from all the others. So, do you need an electronic message center to increase your sales potential? Check into the options available today.